how to choose your brand aesthetic

So, you've decided to leap into starting your own business. Aside from choosing your brand name it can be quite a hassle settling on an aesthetic. You can go anywhere from pastel to cottage core or even deathcore cult. When deciding your aesthetic it's important to keep in mind the products you will focus on selling. I.E you wont call your business "Cutie cake" and sell satanic memorabilia. Don't be scared to think outside of the box and draw inspiration from those you look up to. Of course don't feel discouraged if you grow out of your initial choice. As you and your business grow you will find your own style and evolve into something unique!